Clarity serves the leaders of future-focused and mission-driven companies.
Clarity clients are change makers. They are optimistic people who believe in the future and the power of a clear mission. They want to get the most from their time and resources; they’re looking for ways to promote synergy.
I help people to use vision and values as powerful strategic tools — to see their organization as a system of vision, values, and processes.
I’ve got 35 years experience in all aspects of brand communications. I’m eager to share what I’ve learned.
I rally around a set of core beliefs: the Clarity Manifesto. I am committed to collaboration and to discovering and supporting the strengths of every team member, whether she is Clarity or client.
You get only what you need, when you need it.
Clarity works like the film industry. I build custom teams for every project, delivering exactly what it takes, and only what it takes, to make the magic happen.
This flexible model was designed to be responsive to my clients’ very specific needs. Do you have in-house talent? Great. They’re on the team. No? I’ll handpick the best pros for the job from my network of experienced professionals. In fact, often I build hybrid teams that combine Clarity firepower and my clients’ in-house services.
This approach is efficient and thereby cost-effective. You get Fortune 500 quality that doesn’t cost a fortune.
Mitch Anthony / Brand strategist
I’m on a mission to redefine branding as tool of transformation. It’s the idea behind Clarity. Brand discovery, design, and strategy can transform not only your marketing, but also your organization and all the people in it. I am a skilled facilitator, team builder, and presenter. I have a track record of finding synergy, traction, and opportunity where fear, overthinking, and bureaucracy slow others to a crawl.
I learned to do all this while building and developing corporate and product branding programs for such clients as Bloomberg Television, VH1, Church World Service, Microsoft, Lightlife Foods, Reebok, Avid Technology, and FX Networks.
I’ve been helping organizations improve their marketing and communications since 1982. In that time I’ve done business as Mitchell Anthony Associates Inc., DeWitt Anthony Inc., Titanium Inc., Mitch Anthony, and now Clarity.
The branding process is like the Swiss Army tool of organizational learning and development. What do you need to do? Articulate mission and vision? Branding. That’s where you start. Improve internal understanding and buy-in? Branding again. It’s a codevelopment process. It gives every organization a tangible way to share the experience of self-discovery.