When an image does all the work

This week Communication Arts published their 57th Advertising Annual. The straight-to-the-heart simplicity of this campaign stood out in a very crowded field. Less is so often more.

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Paul Bonsell,Deborah Caprara, art directors
Paul Bonsell, writer/creative director
Mark Ridout, photographer
Grassriots (Toronto, Canada), ad agency
Humane Society International, client

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