Pins and Ts raise money for charities that support causes under threat by Trump.

Sagmeister & Walsh, The NYC design firm known more for audaciously fresh brand identities, commercials, websites and apps than political activism, has stepped into the political fray. They’ve launched Pins Won’t Save the World, an audaciously fresh online swag store that commits all of its proceeds to supporting progressive causes that are under threat by Trump and his administration.screen-shot-2016-12-11-at-5-41-28-pm
“With Trump as our president-elect, the safety and rights of women, POC, the LGBTQ community, and refugees are in jeopardy,” their website warns. “Hate crimes have mounted since Trump’s election.  Planned Parenthood and access to safe abortions are under threat.  Climate change, which Trump and his appointed EPA leader denies, could take a serious toll on our planet lasting much longer than his time in office.”

The effort started before the election, and the first round of proceeds were donated to Amnesty International’s #AmericaIBelieveIn. Proceeds from a new batch of pins will be donated to Planned Parenthood, the NAACP Legal Defense Fund, ACLU, International Refugee Assistance Project, the Mexican American Legal Defense and Education Fund, and the Trevor Project. To date they have donated more than $25,000 to organizations that stand up to Trump.

“Now, more than ever,” the website proclaims, “we have to resist Trump’s racism, misogyny, xenophobia, and homophobia becoming the new normal. We need to stand up for tolerance, equality and unity.”
In addition to the Sagmeister & Walsh creative team, artists Adam J Kurtz, Brian Rea, France Francois, Giulia Zoavo, H.Y.T. Studio, Jan Buchczik, Jean Jullien, Jing Wei, Jon Contino, Juliette Mallet, Matteo Giuseppe Pani, Mike Perry, Olimpia Zagnoli, Paola Saliby, RoandCo Studio,, Timothy Goodman, Virginia Zamora, Vittorio Perotti, Will Bryant, Ward Sutton, and Zipeng Zhu have contributed designs.

Pins Won’t Save the World. 

Thanks to It’s Nice That for sharing this information.


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