Communicating Impact with Brand Clarity, a special DIY Brand Camp for non-profits.

“If you’re interested in delving deeper into your brand and taking it to the next level, and/or helping your clients do the same, you absolutely cannot miss this.”

 

 

 

“I liked how much the group appreciated the opportunity to take a break to stop and think. People were grateful to get away from work and grateful for how productive the training was.”

 

 

 

“Pedagogically, the mix of exercises—lecture, reflection, small group discussion, whole group discussion—was effective and well thought out.”

 

 

 

“I was able to reflect on my work with unique prompts, which gave greater depth to this reflection. AND it had the added benefit of getting mirrored by a significant number of people.”

 

 

 

“You have a wonderful way of explaining the concepts, taking us through Theory U, giving us the ‘headlines’ of branding.”

 

 

 

“I liked that you were able to present so much info in a short time in ways that I found easy to absorb.”

 

 

 

“I really appreciated the conceptual framework for thinking about brands, particularly the notion that one starts with meaning and core identity and then works outward from there.”

 

 

 

“We saw the direction we need to take to clarify and solidify our brand, and got a good sense of how to get there.”

 

 

 

 

“Taking time away from business for a retreat is hard, but finding time to reflect is even more rare. I had time to connect the overarching concepts to my specific business.”

This workshop has come and gone. We’ve got several new workshops in development. Watch this space.

A majority of non-profit members of the Northampton Chamber name “communicating impact” as an important priority for their organization. The most important area of focus? “Donor engagement”.

This workshop is for you if you are concerned that too many people don’t know about, let alone understand, your organization’s amazing contributions. This workshop is for you if you want to learn how to improve the effectiveness of your donor engagement.

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Nothing communicates impact like a clear brand.

Your brand is not a logo. It is a promise you make to the people you serve. It is a clear statement of how you help. Your brand invites your audience to understand, know, remember, refer, and choose you, and then choose you again.

I’m Mitch Anthony. I’ve been helping organizations understand and use their story as a tool of transformation since the Clash were recording. In that time I’ve seen first-hand that a clear brand establishes an emotional connection with all of your audiences. It evokes recognition, goodwill, and trust. It sets you apart so you can be seen. It turns observers into participants. It improves the efficiency and effectiveness of your communications. And it turns casual browsers into brand ambassadors who will lend their credibility to their own networks.

In other words, a clear brand is the easiest and best way to communicate impact.

Branding for the rest of us.

It’s always bothered me that such a uniquely powerful discipline was too often beyond the reach of smaller mission-driven companies and non-profit organizations. So three years I ago I developed a one-day workshop called DIY Brand Camp. In that workshop I introduce the core principals and practices of branding, positioning and messaging, with the promise that leaders can learn to provide this essential capacity to their own organizations. Response has been gratifyingly positive.

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Now, in collaboration with the Northampton Chamber of Commerce, I am pleased to introduce the Communicating Impact with Brand Clarity workshop.

In one super-condensed day, I will show you the tools and processes that I’ve been using for more than 30 years to help hundreds of companies and organizations understand and utilize their own potential.

In a dynamic mash-up of classroom teaching, breakout groups, and personal check-ins, I start at the beginning: How do you help? Why do you exist? How will the world be different when you are successful?

Communicating Impact with Brand Clarity

The Communicating Impact with Brand Clarity workshop builds on the same proven framework I’ve developed with DIY Brand Camp:

  • How to understand who you serve and their needs
  • How to understand how you meet those needs
  • How to turn this insight into a brand promise that distinguishes you clearly and makes your impact obvious and easy to understand         
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But we will also consider that most non-profits serve two very unique audiences. The first is your clients, those who benefit from your organization’s promise. The second is made up of your board members, donors, volunteers and members. In this focused workshop we’ll pay special attention to this reality and its implications.

A retreat for learning. A tested and proven pedagogy.

The DIY Brand Camp is a working retreat away from the distractions of the daily grind. We gather at the Smith College Conference Center, overlooking Paradise Pond.

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The format is hands-on. Come prepared to work on your organization’s promise of it’s impact.

Before you arrive at the workshop I will send you a short journaling assignment. On the day of the workshop you’ll be ready to go right to work.

We’ll work from 9 till noon, with breaks for coffee, tea, fruit and water. At noon we’ll be served a lunch of sandwiches and salads. We’ll go back to work until 4.

10 days later I will host a webinar for all workshop grads. This gives you an opportunity to check in with other campers about how they’re integrating the new learning.

Bring your whole team.

A clear brand aligns your team and mobilizes everyone to move together. Such fundamental alignment is the basis of the two rails of true organizational growth: an open and honest dialog among your team and all of your external stakeholders. Take advantage of this unique opportunity to rally your leadership team around the central truths that guide your organization. To encourage team participation we offer significant discounts for group attendance.

Registration information

Registration is currently closed.

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I encourage you to put this opportunity on your agenda today. Talk with your colleagues about how a shared understanding of your core brand can transform your work.


Photos by Maureen Bridget. www.maureenbridget.com