Clarity First Newsletter, September 16, 2016


“In times of turmoil, the danger lies not in the turmoil, but in facing it with yesterday’s logic.” – Peter Drucker

The faster an organization embraces design thinking the faster it grows

Deloitte has released their 2016 Global Human Capital Trends report. Amongst their findings: respondents at companies where HR delivers the highest level of value are almost five times more likely to be using design thinking in their program than their peers.
Article: Design Thinking. Crafting the Employee Experience.

Loyalty is not simply how long an employee has been with your company, but how committed they are to the company’s success

You’ve heard us say it before: your own people are your most important audience. It’s about “internalizing company goals as personal goals.”
Article: Why Measuring Employee Loyalty is the Next Big Thing.

“Intuit is so mission driven that I wake up every morning and know each employee has the best intentions to do right by the customer”

To integrate design thinking into the giant software maker Suzanne Pelican, VP of Design for Quickbooks, led a company wide overhaul of all corporate processes. Here’s a great interview about how she did it.
Article: Fall in Love with the Problem, Not the Solution.

One day to brand clarity is less than two weeks way

The next Clarity DIY Brand Camp, the only Western Mass. camp this fall, will gather at the Smith College Conference Center on September 28. It’s not too late to reserve your seat.  Learn more.

Love has no labels

An ad campaign that challenges us to be open to our own biases and prejudices just won an Emmy. This is the first time that a PSA has won an Emmy. Ever. We were blubbering before the midpoint. Brilliant.


Last week Wilco released their 10th studio album, Schmilco. Mostly acoustic and all as sweet as homemade pie, we’re thinking that this record is going to end up on a lot of 2016 top ten lists. Here’s a video of the band performing If Ever I was a Child last month in Madison, WI.

Images of the week

The photos in the headers are from a collection of images that NASA Astronaut Jeff Williams posted to Facebook from the International Space Station. The square one on the blog landing page and at the very top of this page was shot over the coral reefs and sand waves of Mozambique Bazaruto Archipelago. The rectangular image at the header of this post was shot over the Mississippi Delta.

What’s Clarity First?

If you’re new to Clarity First, it’s the weekly newsletter of Clarity, the agency that helps mission-driven companies use their purpose, values, and stories as powerful tools for transformation. Learn more.

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