We’re social monkeys. We’ll form a community given the least excuse to do so.

Kumbaya is the future, because it’s how we’re wired. You’re on the right track when put your audience first and you spend more time listening than talking.

Respond to social media with clarity, not control

The new reality is that users, employees, and customers are in the driver’s seat. How to respond? In this post and slide show, Maddie Grant of SocialFish walks us through the basic considerations.