The Clarity brand design process starts by listening to those you serve. One technique we use is the Dialog Interview. You can do this at home.
Four practices that facilitate conversation between ‘us’ and ‘them’.
We can’t present effective arguments if we don’t understand where the other side is actually coming from.
Learning to communicate to reduce stress, create connection and resolve conflict.
The language we use and how we use it provides a powerful means to not only resolve conflicts, but to go even further to create true connection.
A ridiculously simple way of learning how your brand is perceived
Your brand is not what you say it is, it’s what your audience says it is. How do you find out what they say it is? Ask them.
