Dieter Rams’ ten principles for good design

In the late 1970’s designer Dieter Rams stopped to question how he defined “good” design. His answer has become a manifesto for conscientious designers ever since.

Design really is good business

The California College of Art compiled an index of the top 63 public companies that use design as a strategic tool. Design-centric companies beat all market averages and indexes for the measured time period.