The only thing missing is the brand promise.

Your brand is where the loops of infinity cross. One loop is defined by clear definition of vision, mission and values. The other loop represents how that offer meets the needs of the people you serve. 

How to talk so stakeholders will listen, and listen so stakeholders will talk.

The Clarity brand design process starts by listening to those you serve. One technique we use is the Dialog Interview. You can do this at home.

A ridiculously simple way of learning how your brand is perceived

Your brand is not what you say it is, it’s what your audience says it is. How do you find out what they say it is? Ask them.

The Radical Future of Branding

The would-be authoritarian regime that has taken over the White House, combined with powerful new technologies, is having deep impact way beyond just the political sphere.

Design really is good business

The California College of Art compiled an index of the top 63 public companies that use design as a strategic tool. Design-centric companies beat all market averages and indexes for the measured time period.

Your brand is your promise of how you help.

Yes. Let’s pursue a networking strategy of abundance and love.

Why getting your message straight is good for your whole company.

Every element of the design and delivery of a service or product is part of an integrated whole.

Why the longer road is often the shortest path

The fastest way to change is to slow down and engage your stakeholders first.

Helping “solopreneurs” find their brand promise

The secret it to step back far enough to see where your unique offer fits in the larger system you serve.

Ira’s “What Business Are You In?” Game

Your customers might think that you are in a very different business than the one you think you are.

Start with Why

It’s more important that your organization’s purpose resonates with your employees than with your customers.

Learning to be your own brand consultant

Six DIY Brand Camp graduates come together to share what they’re learning.

The DIY Brand Camp Rules of Thumb

“Don’t tell your customer what you do, tell her how you help”, and 12 more truisms we share in the DIY Brand Camp.

Re-branding branding for social good

We don’t need to re-name branding. We need to re-position it. So when we think of branding we don’t think of exploitation but of clarity of purpose.

Branding is not just for marketing anymore

Don’t waste your branding on marketing alone. Understanding who you serve and how you help them is a central ingredient of organizational health.

Reos Partners has a new website

Our client Reos Partners’ new website is now live. It’s the first visible result of an extended branding process focused on clearly communicating what this global social enterprise does.

A healthy company balances five elements

When integrity is woven into your organizational fabric, your company is true at every touchpoint—it’s “branded to the bone,” and the organizational ecosystem is in balance.