How to get someone to change their behavior? Rule 1: don’t preach

This is not your average wear-your-seatbelt spot. For that matter, it’s not your average spot. It works.

Book cover: "Ogilvy on Advertising"

Must-have: lessons from an original Mad Man

If you make ads and you haven’t got a well-worn copy of “Ogilvy on Advertising” near your desk, you are ripping off your clients. The Father of Advertising shows us how to change minds.

Communications tools that support better design

Cool idea: observe the processes used in the design of services, products, and communications, gather them in one place, illustrate and annotate them, and then offer case studies.