Start with Why

It’s more important that your organization’s purpose resonates with your employees than with your customers.

Clarity First Newsletter, October 28, 2016

Leadership starts when you realize…
A. That what you’re doing is important
B. That you can’t do it alone
C. That you’re going to get it done somehow, regardless.

When an image does all the work

A great campaign about how we treat our livestock relies on strong imagery to make its point.

Clarity First Newsletter, October 21, 2016

“Clarity about purpose frees people to contribute in creative and diverse ways.” – Margaret Wheatley

Learning to be your own brand consultant

Six DIY Brand Camp graduates come together to share what they’re learning.

Play cards. Learn the principles of typography

Type matters. Learn the basics of type design while you play cards.

Clarity First Newsletter, October 14, 2016

“We can’t be creative if we refuse to be confused.” – Margaret Wheatley

Simple conversations to restore hope to the future

Reality doesn’t change itself. We need to act.

Clarity First Newsletter, October 7, 2016

Let’s not blame and stop. Let’s learn and keep moving.

Photo Album of the September DIY Brand Camp

Photos of 26 change makers working together to find resonance between their mission and message.

Every dollar invested in usability engineering returns between two and 100 dollars

A good website UX is a lot like a good marriage. It’s part appeal and part how it works.

Clarity First Newsletter, September 30, 2016

Diverse teams feel less comfortable and that’s why they perform better.

The DIY Brand Camp Rules of Thumb

“Don’t tell your customer what you do, tell her how you help”, and 12 more truisms we share in the DIY Brand Camp.

First glance at the September 28 DIY Brand Camp

The Clarity DIY Brand Camp was in session this week. Here are a few photos of an afternoon session

Clarity First Newsletter, September 23, 2016

“If you want your company to change and grow, nimbly and continuously, what you need is a living thing.” – Tamsin Woolley-Barker

Clarity First Newsletter, September 16, 2016

Design thinking has completed its journey from revolutionary concept to Harvard Business Review buzzword. – Sean Blanda, 99U

Re-assesing assessment as a tool to improve performance

Measure what you value and people will value what you measure.

Clarity First Newsletter, September 9, 2016

“Nothing is a mistake. There’s no win and no fail. There’s only make.” – Immaculate Heart College Art Department rule.

Clarity First Newsletter, September 2, 2016

Our weekly summary of news and ideas about how we work and learn and love and live.

Art department rules that work for any department

Between 1951-1968 Sister Corita Kent ran the art department at the Immaculate Heart College. The rules that guided that innovative school are even more relevant today for any organization committed to innovation, growth and creativity.

Change your thinking. Change your life

When you make the right changes to your thinking other things begin to turn out right.

Clarity First Newsletter, August 26, 2016

Our weekly summary of news and ideas about how we work and learn and love and live.

Re-branding branding for social good

We don’t need to re-name branding. We need to re-position it. So when we think of branding we don’t think of exploitation but of clarity of purpose.

Clarity First newsletter, August 19, 2016

Our very first newsletter. We’re trying to make a newsletter that we’d like to read. How’s this for a start?